Different kinds of media are there which influence the common people. Newspapers, T. V, Radio, etc are the prominent media at present. Mass Media have the power to educate people through advertisements, visuals, clippings, and film slides. The propagation of ideas becomes very easy since it directly induces comprehensive knowledge in the common man.
The newspaper is useful only to literate people whereas T. V and radio cover all the human flock irrespective of literate or illiterate. Among all the Medias T. V is the most important device. People can understand facts from T.V simultaneously by hearing and by viewing the program. T. V exerts a feeling that things are happening in front of them.
The media serves as a link between the government and the people. The government policies and activities are conveyed to the people. The views of people are forcefully expressed to make the authorities aware of the public feelings. The media can perform its true role as a guardian of public interest and a true source of all kinds of information in a true democracy. The media in the advanced society should perform a noble mission of enlightening people.
It can broaden the vision of people and discourage sectarian, communal, and divisive trends. The media should not resort to sensationalism and distortion of the truth. The influence of media is very great since it can make or break the government. It should be a real mirror of society The responsibilities of media are the stronghold of the democratic setup. Democracy is based on the mass participation of the people in the affairs of the government. Article19-22 of the constitution of India states the right to freedom. Today the media is the forum of expression.
A free press and media are therefore essential instruments of openness in society. Here we should remember a vital saying Your freedom ends where anyone elses begins. Freedom of expression should not be allowed to degenerate into the freedom of abuse. In a wider sense, the freedom given to media should not be allowed to degenerate into abuse. Even though there are a lot of plus points so many negative points are also associated with the media. It has the bad effect of inducing baseless ideas through advertisements. The advertisements are mainly used for the enhancement of business purposes.
Moreover, most of the advertisements contain obscenity. Our cultural heritage is usually get hampered by such programs. Since the media educates the people and does not extend any corrective measures people have to decide by themselves whether the idea propagated by the media are correct or not. Since repetition of programs is possible and its frequent reiteration, instills the people, the fundamental concepts which it intends to propagate through the particular program. Thus people believe that what the media propagates is fully correct.
Now the young generation has a tendency to imitate certain scenes from cinemas and from some advertisements. They dont know such scenes are exaggerated or even created with the help of technological advancement. Thinking that it can be done in real life also, people try to imitate it and landed up in danger. Hence the media has the power of educating people, the good and the bad. Since it affects the eyes, the ears, and the mind simultaneously nothing can overcome the influence of the media. The present life of the people is controlled by the media alone. From this we know, how deep the influence of media on human life is.
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