Fancy Feast Commercial Ad Analysis

When looking through a magazine, you notice tons of advertisements, right? Advertisements are made to persuade the consumer to buy various products. Without advertisements, it would be tough for companies to get their product into society. A consumer can be manipulated to purchase any product through the strategic use of colors, images, and word arrangement. Animal lovers and pet owners are common targets for advertisement production.

It is no secret that companies attempt to invoke an emotional response from a target audience when running an advertisement for a certain product. The advertisement for Fancy Feast targets and entices cat owners to purchase their product to demonstrate the utmost love for their pet. Nearly two weeks ago, I was at home watching television when a stack of Better Homes & Gardens magazines on the coffee table caught my attention.

My mom had recently received a free subscription. The magazines were still unopened in the packaging. Better Homes & Gardens was never the kind of magazine to grab my attention, but I had time to spare, so why not? Page eighty-one immediately caught my eye; a Fancy Feast cat food advertisement. This large, fluffy, beautiful, white Persian cat with huge, green, shiny eyes immediately jumped out at me. This led me to read the advertisement and find out why this beautiful cat was featured in a magazine with little interest to me.

The textual features of this advertisement include several fonts and sizes to catch the reader’s eye. The slogan, “Love is in the Details,” is small and next to the brand name written in elegant script. The slogan implies that if you love your pet, you will serve them only the best and highest quality food. Surely, if this green-eyed beauty is eating Fancy Feast, my cats are also worthy and deserving of it. The large bold text, “Inspired Combinations, Extraordinary Detail,” is in all capital letters and written in ordinary script. It is designed to stand out and grab attention.

The phrases are short, two words, and get right to the point about what is special about the product and why you should choose it. The phrase “Inspired Combinations” implies that the meal’s flavour is exotic and unlike any other cat food on the market. “Extraordinary Detail” implies that careful time, dedication, and love were put into making these flavors to ensure only the best quality for your cat.

The smaller text toward the bottom of the advertisement reads, “Indulge her senses with Fancy Feast Medleys.” This makes you feel like the cat will be more delighted and cultured when eating this food. The remaining phrase, “Accents of real vegetables, garden greens or cheese, bring culinary perfection to every bite,” describes the flavors and paints a visual image of a cat savoring each bite. A sense of gratitude fills my heart because I would know I gave my precious cat only the best out of love for them.

This particular advertisement has a variety of visual features. The first thing I notice when looking at the advertisement is the Persian cat. The cat is clean, white, and beautiful.  It has a pink nose and stunning green eyes that look directly at the reader. The cat is white, draped in a cozy, sea-green blanket of color that appears to be calming. At the page’s bottom are three different cans of food. The culinary combinations are easily read and excite one for the opportunity to expose their pet to something so wild, so unavailable to most felines.

The cat foods shown are served on a clean, elegant, white dish and arranged in a way that even a human may consider consuming. The most predominant can state the name of the flavor “Wild Salmon Primavera With Garden Veggies & Greens Pate`.” The name of the food is so descriptive that you can smell the aroma of tuna coming from the page. Purina’s slogan, “Your Pet, Our Passion,” is printed at the bottom of the page, which imply that this company truly cares about your pet and what is best for him or her.

The target audience of this advertisement is pet owners, particularly cat owners. I am part of the targeted audience because I love cats. I own multiple cats and care about what I feed them. The Fancy Feast advertisement captivates the audience with the cat’s vivid graphics and the meal’s setup. This combo with the large, bold text appeals to cat owners.

The purpose of the advertisement is to specifically sell this brand of Fancy Feast. The claim is that the food is a culinary perfection that will “indulge her senses.” The advertisement claims that the food has “extraordinary detail,” and the brand slogan is “Love is in the details.” The advertisement insinuates that if you love your cat, you will buy this product to demonstrate your love for your cat. It targets a person’s emotional attachment to their animals.

It almost subconsciously guilts the pet owner into purchasing the food out of love and care, making the owner feel that if they do not purchase this brand, they do not love their cat. In conclusion, I think the advertisement persuades cat owners to buy this product for their pets. This advertisement convinces one to believe that the highest quality food will be purchased if your pet is truly loved. The advertisement for Fancy Feast targets animal owners, especially cat owners, to purchase their product to show unconditional love for their pets.