Customer Relationship Management Of Mcdonalds

We will write a custom essay just for you for only $15.99 $13per page

899 Certified writers online

Customer Relationship Management Of Mcdonalds

Customer Relationship Management Of Mcdonalds

Customer relationship with McDonald’s has been more friendly. They have responded to their interests and have strived to bring the products to the customers. Complaints such as unhealthy food compositions have seen McDonald changing their products or creating a new one that has low fats or sugar and is nutritious. Most of product currently has a label indicating the nutritional levels. They have begun to use organic food materials. However, they have also dominated in promoting their items to children that have led to obesity in children.

SOCIAL MARKETING

Social marketing in the three companies varies differently. Wendy is known to have sponsorship of only Wendy High School as its main social responsibility. Burger King has extensive network of affiliations in social marketing through the foundations and initiative programs that they have introduced such as the have it your way foundation, McLomer foundation, literary modern, sports sponsorship and partnership with other charitable organizations dealing with cancer.

McDonald does its social marketing by having extensive play grounds that are zoned to take care of given market share and with little partnership community (Wendy, 2008).

BUSINESSES IN FOREIGN COUNTRY

McDonald’s business will not do well with its business practices in countries where the religious beliefs and ideologies of people of the host country view it as promoting American of culture. It will also have difficulty in promoting its product to consumer market that are concerned with healthy diets.

PRODUCTS AND RECESSION

The product which may suffer during recession is likely to be animal related products because they form the core ingredients in most of the food items served in McDonald and other restaurants. There supply id dependent on the cultural beliefs and level of production.

IMAGE CHANGE OR REPOSITION

McDonald’s can change its public image especially with regard to career prospects by developing good human resource management tools that will motivate workers, pay them well and tackle their health-related issues.

It has also to deal with the image of promoting avoiding employees children in its stores and increased community partnership as well as have good business ethics and policies.

ADVERTISING ADS

An impressive competitive advertisement is the one from the King Burger which used the King Burger Mascot that describes that the mascot represent the hungry man who runs to the restaurant to get hamburger with synchronization of the ‘have it your way’ slogan.

SUPPLY CHAIN MANAGEMENT PROCESS

McDonald has to change its way of supply chain by introducing mechanisms that improve efficiency in supply process such as direct supply of required materials from th e locality. The raw material should be out sourced from the organic sources within the locality and better methods assures of the quality of the products as well as the labeling nutritional content of the products. It should train and continue educating its resellers on the best business practices and ethics all over the world.

COMPETITIVE ADVANTAGES AND VALUE-ADDED PROPOSITIONS

The most competitive value-added advantages of McDonald over the other two competitors (Burger King and Wendy) is use of its colors of the premises, the use of ‘Mc or Mac’ in its menu list of items, and the service that takes account of the taste and preferences of different clientele. It has also facilities associated with it-play places. The other competitors have similar identities but not synonymous with their brands and also do not have playgrounds

Related Questions on Customer Relationship Management Of Mcdonalds

Get your 100% original paper done on any topic done as in as little as 4 hours

Table of Contents

Calculate the Price

Total:
$8.99

Need help with your Assignment?

Give us your paper requirements,and we’ll deliver the highest-quality essay at only $13 a page.

Writing Service That Meets Your Needs

Assignments start to pile up, and there’s no one to ask, “can you do my term paper?” Visit our write my essay for me platform, and let us take care of your homework. Be sure to take advantage of all the benefits we offer!
 

Student-Friendly Pricing & Refund Policy

Hey, we know students are not made of money, and that’s ok. That’s why we offer a write my essay cheap service, and operate a full refund policy in the unlikely case you’re ever not 110% not satisfied with our work.

24/7 Online Availability

The team DoMyEssay is always glad to help you, anytime. Chat with us online, day or night, and we’ll answer any question you might have.

High-Quality Academic Writing

We only offer the best quality writing because that’s what we’d like to receive ourselves. Every write my paper task will be done to the highest possible standard by academic writers who really know their stuff.

Complete Confidentiality

The safety and integrity of your data are of crucial importance to us. We don’t want anyone snooping around, and neither do you, hence all your do my paper for me requests are confidential.

Plagiarism-Free Papers Guaranteed

Originality is an invaluable asset, and when it comes to academic papers, it becomes a must. Every paper we produce is checked and double checked for plagiarism before it reaches you.

Punctuality & Reliability

We understand deadlines, and we also understand that lecturers and professors sometimes just cannot wait. We’ll write your academic paper ready on time and always by the deadline you specify.

Your Homework, Done Right

Tailored for You Only

You set the task – our expert handles it according to your specific instructions.

Get It in 3 Hours

With a team across every time zone, your impossible deadline is never a problem.

Top 2% Expertise

We employ only the best for you – enlist a top 2% expert in your field.

Scroll to Top